Custom Luxury
Story by Sara Locke // Photography by Bill Sitzmann
Life moves fast, but in the new 2022 Range Rover by Land Rover, people are not just along for the ride. The driver’s seat boasts a commanding luxury position with a completely redesigned and fully loaded interior. At first glance, buyers will notice the sophistication of the minimalist design, but upon further inspection, it’s the attention to detail that will floor them. The purchasing adventure includes a variety of paints; personalized interior details; and completely customizable comfort, tech, and performance options.
Buyers can select from short or long wheel bases and between four and seven available seats. On the interior, one can choose from five colors of graded low-dye leather, which uses fewer chemicals to manufacture. Other interior options include recycled materials such as Kvadrat™ Premium and Ultrafabrics™ luxury textiles, which are as soft and sophisticated as they are sustainable. Controls are ceramic, and as smooth as the ride itself, and touch-screen options put everything from music to mapping at the driver’s fingertips.
“EVERY UPDATE WILL BE AN IMPROVEMENT, BUT THIS WAS A COMPLETE REDESIGN.”
— SCOTT SUTTON
With sleek lines and a restrained design, this fifth-generation offering is a groundbreaking feat of aerodynamic engineering, without ever allowing opulence to take a back seat. The aesthetic is crisp, and this luxury SUV never crosses the line into stiff, bringing distinction without rigidity.
Enhanced functionality and intuitive design mean even the features customers didn’t individualize for their vehicle feel like they were tailored to them. Fully reclining seats and molded arm rests create the most comfortable passenger experience yet. Each ride is as unique as its destination, with all-wheel drive standard and an optional front wheel drive that disconnects to improve mileage—drivers are given complete command of every aspect of their drive.
Optional third row seating is only available in the North American edition of the new Range Rover, and it allows drivers to bring even more to the party. A rear-passenger 11.4 inch touch screen mounted on the front passenger seat backs, and a Pivi Pro™ Infotainment system that features a curved 13.1-inch touchscreen with haptic feedback, ensure that even those without the privilege of driving are guaranteed the best seat in the house. The floating screen with a smartphone-inspired interface is intuitive and easy to use, while maintaining the high-tech futuristic esthetic of the rest of the interior. A club table, cup holders, and illuminated console fridge door are deployed electrically, and can be operated from the rear seat touch screen controller.
Active Noise Cancellation technology delivers a quieter cabin, while head rest speakers create quiet zones for other occupants. Everyone’s favorite passenger is sure to be Amazon Alexa, who relies on voice commands to manage in-cabin entertainment, temperature controls, music, and hands-free phone features.
OPTIONAL THIRD ROW SEATING IS ONLY AVAILABLE IN THE NORTH AMERICAN EDITION OF THE NEW RANGE ROVER.
Range Rover hasn’t released a new generation since 2012, and that time has been well-spent, creating what Autoexpress UK calls “A masterpiece of design.” The subtle extravagance of the latest release is striking a chord in North America.
The initial international launch of the latest incarnation of the Range Rover took place in London on Oct. 26, 2021, and Omaha drivers immediately took notice. While the vehicle won’t be available locally until spring, Jaguar Land Rover of Omaha has already received calls and orders from more than 100 current Range Rover customers inquiring about customizing one of their own.
Scott Sutton, general manager of ONYX Jaguar Land Rover of Omaha had the privilege of attending the Range Rover Leadership Summit, where the new Ranger Rover made its North American debut in Los Angeles on Nov. 15. The event featured a performance by Wyclef Jean, an appearance by World Cup Alpine ski racer Lindsey Vonn, and several keynote speakers from the industry, but the real star of the event was the New Range Rover, which stole the show with its understated design and luxury upgrades and options.
Sutton called the new vehicle “breathtaking,” giving his thesaurus a workout trying to find new ways to describe the streamlined, fully loaded vehicle. “It’s an amazing improvement over the current model.” Sutton said. “It has been an incredible vehicle for more than 50 years, but the thoughtfulness and innovation are something you absolutely have to see to appreciate.” And he understands how lucky he was to have the opportunity to climb behind the wheel for a driver’s-eye view and hands-on experience.
He’s even more excited to bring the opportunity to Omaha drivers, and to help them create their own custom driving experience in the coming months. ONYX Jaguar Land Rover of Omaha is working feverishly to ensure that they get their hands on as many of the exclusive new model as possible for their excited client base. While every industry is facing stalls in production, priority is being placed on ensuring that Omaha customers get the full luxury experience as soon as possible.
The New Range Rover comes with the most advanced engine ever offered, the new 523 HP V8 Twin Turbocharged gasoline engine. As the company continues to move into a greener and more sustainable future, their newest Plug-in Hybrid Powertrain will be available in 2023, and a fully electric Range Rover is expected in 2024. Electric models will combine an inline six Ingenium gas engine, with a 3.0 liter displacement and 105-kilowatt electric motor with 31.8 KWH lithium ion battery pack. When using the fully electric mode, a single charge will take drivers up to 62 miles.
While the newest incarnation of the classic SUV calls itself modern, it feels more like a step into a cleaner, sleeker, more beautiful future where exclusivity and sustainability can coexist in one fully equipped, nothing-negotiated ride.
Visit onyxautomotive.com/new-vehicles/land-rover for more information.
