AMIE GAMBOIAN’S BMW X3 FROM ONYX: A BEST-IN-CLASS EXPERIENCE
Story by Kim Carpenter // Photography by Bill Sitzmann
Amie Gamboian knows a thing or two about high performance. A principal consultant for The Table Group, a firm dedicated to making employee work more fulfilling and companies more successful, she collaborates with CEOs and other executives to develop cohesive work cultures. As an expert in business coaching, leadership, strategic vision, and organizational health who’s worked with clients like Chick-fil-A, Harley Davidson, and Northwestern Mutual, it’s no surprise that Gamboian aligns her professional focus on high performance with the vehicle she drives—a BMW X3.
Gamboian is a relatively new convert to the Bavarian brand. She had previously driven a Cadillac Escalade, an SUV that was too overwhelming for her petite frame. It was difficult to see well, she confessed, and the seats were surprisingly uncomfortable.
Steve and Jeff Hinchcliff, the father-and-son owners of ONYX Automotive with whom she closely worked to help create the company’s award-winning customer service ethos, understood her difficulties and recommended a superior fit, both literally and figuratively. The BMW X3, they suggested, would not only accommodate her and her passengers better, it would also provide for a more fitting complement to her efficiency-driven personality.
“I’m a small person. Prior to this, I had previously been a Cadillac driver, but being in a bigger vehicle was not comfortable for me. I actually had a backache just from putting my purse in the backseat,” Gamboian recounted of her challenges in the Escalade. “A big part of this vehicle, the X3, is that it really fits me. It’s a car that physically fits me so much better, and it also really fits what I value. It aligns with my priorities, and driving this made for such a fun transition.”
Indeed, BMW has engineered its TwinPower Turbo enhanced engines for reliability, versatility, and power output. The X3 sports activity vehicle, or SAV, which is part of BMW’s X-line, provides all-terrain performance and efficiency in a rugged yet sophisticated package. It delivers superior handling at every twist and turn in the road, a BMW hallmark, making this model an all-around standout and one of the most popular vehicles in the German automotive manufacturer’s fleet.
“It’s just a dynamic vehicle,” Gamboian explained of her pewter X3, which she purchased in 2019. “I love the sportiness coupled with the dependability. BMWs are known for being the Ultimate Driving Machine—and this is. It’s just so smooth.”
That dependability is key for the consultant.
“I put a lot of miles on my vehicle because of my business, and I never have to be concerned when I’m on the road. This is one of the many reasons that I’ll stay with BMW going forward.”
— AMIE GAMBOIAN
Gamboian especially loves how seamlessly the driving technology is integrated throughout her SAV. “The whole technology system is incredible,” she enthused. “Just one dial can accomplish a large number of functions. It’s just phenomenal.”
Gamboian appreciates being able to choose between two modes of applications—turning the dial or switching over to tapping the console’s touchscreen. It’s a seamless transition that’s intuitive and simple to master.
“I love having the ability to do either the dial or the screen. I can do things like scheduling a service or checking those appointments. The technology connects to so many components and is so user-friendly. Everything is contained all in one system. It’s mind-boggling.”
Equally critical for Gamboian was the business behind her BMW. Given her profession, it’s imperative for the leadership consultant that she deal with an organization dedicated to the same exacting high performance ideals as her vehicle.
“ONYX has an extremely healthy, committed, and high-performing team, which is intentional, and all ONYX customers benefit from that best-in-class experience,” she explained. “That’s what gives them the competitive advantage in their day-to-day operations. When you have a healthy organization in place, you have high company morality and high engagement.”
That’s something Gamboian appreciates and demands not just as a consultant, but also as a client.
“When I purchase anything, it’s very important for me to understand the business,” she stated. “The Hinchcliffs have built an incredible company. A number one indicator of customer satisfaction is if people feel cared about. Through every interaction at ONYX, from the purchase to service, my husband and I felt valued and appreciated. That’s why we’ll continue to go back over and over again. I don’t just have a connection to my car. I have a connection to ONYX.”
Visit onyxautomotive.com for more information.
