DEFENDING THE BRAND

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Lynn’s Loyal to Land Rover

Story by Daisy Hutzell-Rodman // Photography by Bill Sitzmann

Dan Lynn, owner of Biosecurity Technology, is having a great first couple of months of 2022. It started it in December 2021 with the announcement that his company won CBRE’s 2021 Innovation of the Year Award as part of the annual Supplier Partner Innovation Challenge. According to the press release distributed to the winners, “This challenge recognizes CBRE service partners who demonstrate exceptional innovations to improve and create healthier workplaces while also maintaining an attainable price point for these new products, processes, and best practices.”

Biosecurity Technology specifically won for its Bio-Safe Antimicrobial Cleaning Solution.

Outside of work, Lynn and wife Patricia opened the year with the purchase of a special Range Rover. In February 2022, they purchased the Land Rover Defender Trek edition from ONYX Automotive. The vehicle, which had a price tag of $105,000 on the lot, is one of 70 in the world. That appealed to Lynn.

“I JUST THOUGHT IT WAS ONE-OF-A-KIND, AND I THOUGHT I WOULD ENJOY SORT OF TINKERING WITH IT.”

— DAN LYNN

This Trek is based on the Land Rover Defender 110 P300, with a 2.0L i4 engine that puts out 296 hp, and is ready for more off-road adventures. The vehicle includes a winch and synthetic cable in it, steel wheels, and lights at the top for nighttime off-roading. It’s wrapped in orange with the Land Rover Trek logos and a ladder up to the top for an old-school feel.

It has two exhaust tips and a receiver hitch, as well as a shovel on top so people can dig themselves out when they get stuck on the road and extra gas cans. The design inside includes exposed rivets, and the shift area displays “Land Rover Trek 2021” and mentions the production number of the vehicle.

People should not expect to see the Land Rover on the streets, or even the trails.

“We have a condo garage at Victory Lane and we parked it in there,” Lynn said. “We’ve cleaned it, washed it, put it away. The service has been really great, the cars have been very dependable. I understand how they stand behind their product.”

The couple have been purchasing Land Rovers for about 10 years. They started with a Westminster, and have been pleased with the service and attention they have received from ONYX Automotive.

“I’ve got a good relationship with Sean the service guy there,” Lynn said. “They just make you feel part of the family.

That has brought them back to the dealership again and again, but it’s

“I FEEL COMFORTABLE IN IT. IT’S LIKE PUTTING ON A PAIR OF JEANS, IT JUST FEELS COMFORTABLE.”

— DAN LYNN

the familiarity with the product that keeps them buying Land Rovers.

“We love the look of them, we love the ride,” Lynn said. “I feel comfortable in it. It’s like putting on a pair of jeans, it just feels comfortable.”