ONYX Automotive’s Driving Force for a Better Omaha
Story by Lindsey Hinchcliff-Crotty // Images Provided
Hello! I’d like to welcome you to this new recurring column highlighting our Driving Good initiative. I’m Lindsey Hinchcliff-Crotty, leading the company’s efforts with this exciting new initiative. I’m also the Foundation Director for the H+H Group. I manage our family foundation in collaboration with my dad, Steve Hinchcliff, and brother, Jeff Hinchcliff, owners of ONYX Automotive. I’ve been with the company for nearly 1.5 years and am excited to make a difference in the Omaha community.
For 15 years, my career was in e-commerce retail, which included several management positions. My roles spanned positions at Hayneedle.com and Oriental Trading Company, with a focus on site merchandising, digital marketing, and content marketing. As I grew my career, my passion for a positive customer experience and team collaboration evolved. Analyzing a customer’s online shopping behavior is critical to developing a best-in-class shopping experience. It’s like helping a customer as they walk through the doors of a brick-and-mortar store—greeting them with a “Hello, what can I help you find today?” and taking them to the aisle with the products they’re looking for. No one person can develop this top-notch online shopping experience; it takes a team with a whole lot of cross-departmental collaboration to ultimately convert the customer to a sale.
While my passion for customer service and team collaboration has remained steadfast, I’ve grown a deeper aspiration for helping people and joining forces across a network of teams. ONYX Automotive is part of a family of brands that has served Omaha for over nine decades. With such longstanding community roots, we understand the importance of giving back to a community that has supported our business throughout the years. That’s why we’ve embarked on an initiative that’s close to our hearts: Driving Good.
Now, as the leader of Driving Good, I’m joining ONYX Automotive’s clients, associates, and the greater Omaha community to make a larger impact on the lives of many. I hope to inspire you to act and “Drive Good” in your community, too. I look forward to sharing exciting highlights of Driving Good and the ways ONYX is making a difference in the Omaha metro.
The mission of Driving Good is to be a force for good in the Omaha metro and ultimately drive positive change in our community for generations to come. This mission can’t be done alone. That’s why we are partnering with local nonprofits, our associates, and clients to significantly impact those who need it most.
At ONYX, clients are not only purchasing a luxury car, but investing in their community. A percentage of every car sale goes directly to local nonprofits we partner with.
Jeff Hinchcliff, President of the H+H Group, shares: “We’ve always been a strong supporter of the Omaha metro community, but now we are elevating our support to create greater awareness while putting a name to it. Driving Good strives to impact our community through the purposeful programs we will launch under this initiative.”
One of our most recent Driving Good campaigns was held in October 2023. ONYX hosted a food drive and partnered with NeighborGood Food Pantry in Sarpy County. It’s important to note that 32.5% of the population in Sarpy County has low food access, according to a 2022 Sarpy/Cass Health Department Minority Healthy Study.
Melissa Nelson, Executive Director at NeighborGood, shares: “Sarpy County continues to grow in neighborhoods and businesses, yet food insecurity is still faced by many of our neighbors. We’ve continued to see unprecedented demand these past two years, which has led to extremely empty shelves. Community drives, such as the one hosted by ONYX Automotive, will positively impact those who work, live, and shop in Sarpy County.”
ONYX raised over 500 pounds of canned food and essential items to support those in need in Sarpy County. It was astonishing to see how ONYX associates and clients came together in only two weeks to make such a positive impact. The food drive also came with a dose of fun for ONYX associates—we challenged them to build a sculpture from all their donations! The team got creative and designed the word “ONYX” made from canned food.
In the next edition of ONYX Magazine, I will be sharing more ways ONYX’s Driving Good is partnering with other local nonprofit organizations to continue to foster a strong community.
I hope that learning more about Driving Good has given you that warm and fuzzy feeling inside. I know I feel that way when giving back to the Omaha metro community I’ve called home my entire life. Let me challenge you, too—let’s be a force for good in our community, together!
For more information, visit onyxautomotive.com/driving-good.
