ONYX Automotive Customers Enjoy Luxury Service
Story by Terry Jensen // Photography by Bill Sitzmann
Tucked discretely in the northeast corner of the ONYX Automotive complex is something unexpected—an exclusive, members-only car wash. Completed in 2020, the ONYX Express Wash is one more way purchasers of ONYX Automotive’s four luxury brands are invited to experience exceptional customer care. An initial one-year membership is complimentary with the purchase of a new vehicle.
In addition to the complimentary basic wash, the ONYX Gloss package is loaded with premium features, from tire gloss and hot wax to rainbow coat finish protection. After the first year, membership is $25 monthly. Members can extend their plan to include other vehicles from the same household by paying an additional membership fee for each subsequent vehicle.
Regardless of the make of luxury vehicle, maintaining and protecting that investment is pivotal. By offering convenient access to a premium wash experience, ONYX Automotive is fulfilling that need by meeting it head-on. ONYX Car Wash Supervisor Forrest Raznick explained that different cars have different care needs. The ONYX Wash is designed and formulated to ensure the best paint protection on all vehicles.
What makes the ONYX Express Wash Club exceptional is that clients get more for their money. While prices are affordable, the quality surpasses most, if not all, of the commercial car washes in town. Because ONYX Express Wash is not open to the general public, wait times are typically much shorter. Raznick also makes sure that each experience exceeds expectations.
“There’s even times when customers feel claustrophobic and I’ll literally walk with their car the whole way through the car wash just so they can see me and know that things are OK.”
— FORREST RAZNICK
“Nobody waits longer than two or three minutes for a car wash, and that’s if we’re busy. We move pretty quick,” Raznick explained. “I make sure that it’s A-1 every single day,”
Even the car wash itself is thoroughly cleaned on a daily basis. An immaculate facility does a better job of protecting vehicle finishes and leaving cars remarkably clean.
Raznick began his career as a detailer with ONYX Automotive. He believes Service Director Rob Ramsey saw potential and chose him to manage the car wash. Raznick recalled, “Formerly I was in detail for about a year and a half, I was at the time the only detailer besides the manager and the ceramic guy that was in there, I guess they saw with my work ethic, how hard I worked.” A little over a year ago, he was promoted to management of the car wash, and Raznick hasn’t looked back.
“I hired my entire team, developed all of them, and their skills. We have a really good process over there. A good team,” Raznick explained.
Their connection with customers builds loyalty for the dealership as well. “I’ve trained my team, even the ones that have been a little timid at first to kind of break out of that shell, kind of give them a little more confidence and to kind of build those relationships,” Raznick said. Some customers visit the car wash daily. More than a few have developed friendships over time, occasionally even bringing doughnuts or other treats to share with the workers. One weekly customer has, over time, given each staff member a $2 bill to keep for luck. Such relationships make the ONYX Express Wash experience unique.
This personal attention and dedication to extraordinary customer service is making a difference. The popularity of the ONYX Express Wash Club continues to grow. Since early 2020, they have nearly tripled the number of customers partaking of this exceptional car wash experience. Memberships are building every month. “October was a record month in the entire history of the car wash, it’s booming now,” Raznick explained.
Winter weather means vehicles require more frequent cleaning, so a subscription plan will save owners money while protecting their investment over time.
Conveniently located on the ONYX dealership at 14800 Davenport St., the ONYX Express Wash is available from 8 a.m. to 8 p.m. Monday through Thursday and 8 a.m. to 6 p.m. on Fridays and Saturdays. Vacuums are provided for the convenience of vehicle owners.
Visit onyxwash.com to view current status updates or call 402-393-9700 to talk to a wash attendant.
