ONYX Rallies for Breast Cancer Awareness
Column by Lindsey Hinchcliff-Crotty // Image Provided
In October 2024, the ONYX Automotive team came together to support Breast Cancer Awareness Month, launching a range of initiatives to increase awareness and support breast cancer patients in our community.
The highlight of the campaign was Pink Out Day on October 18. The team showed their support and enthusiasm by wearing pink, or purchasing and wearing a custom “Driving Good” Breast Cancer Awareness t-shirt. ONYX partnered with the University of Nebraska Foundation and donated 100% of the t-shirt sale proceeds to the Lymphedema Prevention Program for Breast Cancer Patients at Nebraska Medicine. In total, $3,140 was raised for this vital program. It was important to ONYX to provide support for patients by ensuring they have access to essential medical care throughout their journey with breast cancer.
This Nebraska Medicine program is dedicated to improving the lives of breast cancer survivors by providing crucial care and support for lymphedema, a painful and often debilitating condition that affects many cancer patients. Data from the National Institute of Health shows that one in five women diagnosed with breast cancer will develop lymphedema during their lifetime.
With many ONYX associates personally affected by breast cancer in some way, it was important and meaningful to pay tribute to our loved ones impacted by this disease. A tribute wall was created to offer a space for reflection, support, and remembrance for those who have battled or are battling breast cancer.
Throughout the month, associates wore pink ribbon pins to visibly show their support and raise awareness for breast cancer. Additionally, the trunks of two vehicles were decorated pink on the showroom floor as a unique way to bring awareness to our customers.
Education is one of the crucial components in the prevention and fight against breast cancer. ONYX partnered with the Fred & Pamela Buffett Cancer Center to provide educational resources to associates and customers. The cancer center shares that early detection is the best protection.
ONYX proudly supports Breast Cancer Awareness Month and hopes this campaign brought awareness to our associates and customers. I look forward to sharing with you how Driving Good continues to build awareness for important causes throughout the Omaha community in the next issue of ONYX magazine.
For more information, visit onyxautomotive.com/driving-good.
If you or someone you know needs a mammogram, contact Nebraska Medicine at 402-559-2500.
